Introduction "꽁머니" has evolved from a niche promotional tool to a mainstream marketing strategy in the online industry. This article explores the development of "꽁머니," its role in marketing, and its impact on user behavior. The Rise of "꽁머니" Initially, "꽁머니" was limited to online betting platforms. Over time, https://www.sutori.com/en/story/untitled--VAj2hq5EeBAQ1bCTiqgaag4E